Users will soon have a new feature that permits them to cut down on the volume of AI-created content appearing in their streams. This step comes as the company disclosed that it now features more than 1 bn AI-generated clips.
Trial and Implementation
The update is undergoing trials over the following weeks before a global rollout. This advancement comes amid a surge in AI content, fueled by recent content generation software.
The Broader AI Trend
Studies have shown that approximately 10% of the most rapidly expanding video streams on another major platform primarily display clips produced artificially. A large amount of this material is classified as mass-produced AI material, a phrase for poor-quality, bulk-generated content that is often absurd or surreal.
“We know from our community that numerous viewers appreciate content made with AI tools, including digital art to educational videos, and we want to offer the community the ability to adjust the amount of that, according to their own likes,” stated a spokesperson.
Scale of AI Content
TikTok shared that there are currently 1.3bn videos on its network tagged as AI-generated. Overall, in excess of 100 million pieces of content are uploaded to the platform each day, making AI content a limited percentage of its overall inventory.
How to Adjust Settings
Viewers will be able to reduce or increase the volume of artificial media they see by accessing the “manage topic” setting in the platform and picking “AI-generated content”. Other topics that can already be adjusted under the tool cover politics, fashion, cosmetics, and movement.
Content Labeling and Policies
TikTok’s guidelines require users to label “realistic” AI-generated content, and it forbids dangerous deepfakes of public figures or crisis events. Any authentic-looking AI video that is not labeled can be taken down under its user guidelines.
Additionally, the platform will now apply an artificially created tag to content created with its proprietary AI systems, or detected by an collaborative effort for spotting AI-generated material. This step is designed to help prevent users from trying to circumvent the labeling process.
Responsible AI Funding
The platform is additionally introducing a $2 million AI literacy fund for professionals and institutions to develop educational content about responsible artificial intelligence. This program will support educational bodies specializing in training programming and robotics.
Platform Protection
The video-sharing app has supported its content review process, amid discussion over plans to lay off numerous safety staff in the UK. TikTok is set to cut hundreds of positions in its trust and safety department in its British office, with worker representatives and digital protection specialists expressing worry that staff are being displaced by machine-led review.
A company official explained that human moderation would remain essential, but AI can shield workers by eliminating the most graphic content before it is viewed by staff. The platform reported a notable drop in disturbing and violent content handled by safety staff over the last 12 months due to the use of its AI tools.
“We think that it’s essential to combine humans and technology to keep the platform safe,” the executive stated. “We’ll have staff as integral to the approach, but we also think it’s very important to minimize viewing of unsafe media as swiftly, which is where a significant AI assistance is proving valuable work at speed.”
